Systems built and run by a Montreal company.

    Privacy Policy

    Last updated November 7, 2026

    This Privacy Notice for Destinature ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

    • Visit our website at growsimply.ca or any website of ours that links to this Privacy Notice
    • Use our back-office and customer-care service for local businesses, home services and trades, health and wellness professionals, and coaches and consultants. It answers calls and messages, books appointments, follows up with customers, and manages online reviews on the business's behalf.
    • Engage with us in other related ways, including any marketing or events

    Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at privacy@destinature.ca.

    Summary of Key Points

    This summary provides key points from our Privacy Notice. See the full sections below for details.

    What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

    Do we process any sensitive personal information? Some of the information may be considered "special" or "sensitive" in certain jurisdictions. We may process sensitive information when necessary with your consent or as otherwise permitted by applicable law.

    Do we collect any information from third parties? We do not collect any information from third parties.

    How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process your information only when we have a valid legal reason to do so.

    In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties.

    How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

    What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

    How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us.

    1. What Information Do We Collect?

    Personal information you disclose to us

    In Short: We collect personal information that you provide to us.

    We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

    Personal Information Provided by You. The personal information we collect may include the following:

    • names
    • phone numbers
    • email addresses
    • job titles
    • contact preferences
    • contact or authentication data

    Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:

    • health data

    All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

    Information automatically collected

    In Short: Some information, such as your Internet Protocol (IP) address and/or browser and device characteristics, is collected automatically when you visit our Services.

    We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

    Like many businesses, we also collect information through cookies and similar technologies. You can find out more in our Cookie Policy.

    The information we collect includes:

    • Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services, recorded in log files. This may include your IP address, device information, browser type and settings, activity in the Services (date/time stamps, pages and files viewed, searches, and other actions you take), device event information, and hardware settings.
    • Device Data. Information about your computer, phone, tablet, or other device used to access the Services, including IP address, device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration.
    • Location Data. Information about your device's location, precise or imprecise, depending on the type and settings of the device you use. You can opt out by refusing access to the information or disabling your Location setting, though this may limit certain aspects of the Services.

    Google API

    Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

    2. How Do We Process Your Information?

    In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes only with your prior explicit consent.

    We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

    • To deliver and facilitate the delivery of services to you. We may process your information to provide you with the requested service.
    • To respond to your inquiries and offer support. We may process your information to respond to your inquiries and resolve any potential issues.
    • To send administrative information to you. Details about our products and services, changes to our terms and policies, and other similar information.
    • To send you marketing and promotional communications. If in accordance with your marketing preferences. You can opt out of our marketing emails at any time.
    • To protect our Services. As part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
    • To save or protect an individual's vital interest. When necessary to prevent harm.

    3. What Legal Bases Do We Rely On To Process Your Information?

    In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law, like with your consent, to comply with laws, to fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.

    If you are located in the EU or UK, this section applies to you.

    The GDPR and UK GDPR require us to explain the valid legal bases we rely on. We may rely on the following:

    • Consent. Where you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
    • Legitimate Interests. Where we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your rights and freedoms, for example to:
      • Send users information about special offers and discounts on our products and services
      • Diagnose problems and/or prevent fraudulent activities
    • Legal Obligations. Where necessary for compliance with our legal obligations, such as cooperating with a law enforcement body or regulatory agency, or exercising or defending our legal rights.
    • Vital Interests. Where necessary to protect your vital interests or those of a third party, such as situations involving potential threats to safety.

    If you are located in Canada, this section applies to you.

    We may process your information with your express or implied consent, which you can withdraw at any time. In some exceptional cases, we may be legally permitted to process your information without your consent, including, for example:

    • If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
    • For investigations and fraud detection and prevention
    • For business transactions provided certain conditions are met
    • If contained in a witness statement necessary to assess, process, or settle an insurance claim
    • For identifying injured, ill, or deceased persons and communicating with next of kin
    • If we have reasonable grounds to believe an individual has been, is, or may be a victim of financial abuse
    • Where collection with consent would compromise the availability or accuracy of information needed to investigate a breach of agreement or law
    • If disclosure is required to comply with a subpoena, warrant, court order, or rules of court
    • If produced by an individual in the course of their employment, business, or profession, consistent with the purposes for which it was produced
    • If the collection is solely for journalistic, artistic, or literary purposes
    • If the information is publicly available and specified by the regulations
    • We may disclose de-identified information for approved research or statistics projects, subject to ethics oversight and confidentiality commitments

    4. When And With Whom Do We Share Your Personal Information?

    In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.

    Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf. We have contracts in place with our third parties designed to safeguard your personal information: they cannot do anything with it unless we have instructed them to, they will not share it with any organization apart from us, and they commit to protecting it and retaining it only for the period we instruct.

    The categories of third parties we may share personal information with are as follows:

    • Cloud Computing Services
    • Sales & Marketing Tools
    • Website Hosting Service Providers
    • Data Storage Service Providers
    • Payment Processors
    • Communication & Collaboration Tools

    We also may need to share your personal information in the following situation:

    • Business Transfers. In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

    5. Do We Use Cookies And Other Tracking Technologies?

    In Short: We may use cookies and other tracking technologies to collect and store your information.

    We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some help us maintain security, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

    We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising. To the extent these are deemed a "sale"/"sharing" under applicable US state laws, you can opt out as described below under "Do United States Residents Have Specific Privacy Rights?"

    Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.

    6. Do We Offer Artificial Intelligence-Based Products?

    In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.

    As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies ("AI Products"). These tools are designed to enhance your experience. The terms in this Privacy Notice govern your use of the AI Products within our Services.

    Use of AI Technologies
    We provide the AI Products through third-party service providers ("AI Service Providers"), including OpenAI. Your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products. You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.

    Our AI Products
    Our AI Products are designed for the following functions:

    • AI bots

    How We Process Your Data Using AI
    All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreements with third parties.

    How to Opt Out
    To opt out, you can contact us using the contact information provided below.

    7. Is Your Information Transferred Internationally?

    In Short: We may transfer, store, and process your information in countries other than your own.

    Our servers are located in the United States. Regardless of your location, your information may be transferred to, stored by, and processed in our facilities and in the facilities of the third parties with whom we share it, including facilities in the United States and other countries.

    If you are a resident in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, these countries may not necessarily have data protection laws as comprehensive as those in your country. We will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law.

    European Commission's Standard Contractual Clauses: We have implemented measures to protect your personal information, including using the European Commission's Standard Contractual Clauses for transfers of personal information between us and our third-party providers. These clauses require all recipients to protect personal information originating from the EEA or UK in accordance with European data protection laws. Our Standard Contractual Clauses can be provided upon request.

    8. How Long Do We Keep Your Information?

    In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

    We will only keep your personal information for as long as necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). We retain personal information for as long as necessary to provide our services and maintain the business relationship, and for a reasonable period afterward to comply with legal, tax, and accounting obligations. When there is no ongoing need to retain your information, we securely delete or anonymize it.

    9. How Do We Keep Your Information Safe?

    In Short: We aim to protect your personal information through a system of organizational and technical security measures.

    We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

    10. Do We Collect Information From Minors?

    In Short: We do not knowingly collect data from or market to children under 18 years of age or the equivalent age as specified by law in your jurisdiction.

    By using the Services, you represent that you are at least 18 (or the equivalent age in your jurisdiction) or that you are the parent or guardian of a minor and consent to their use of the Services. If we learn that personal information from a minor has been collected, we will deactivate the account and take reasonable measures to delete such data. If you become aware of any data we may have collected from a minor, please contact us at privacy@destinature.ca.

    11. What Are Your Privacy Rights?

    In Short: Depending on your state of residence in the US or in some regions, such as the EEA, UK, Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information.

    In some regions, you have certain rights under applicable data protection laws, which may include the right to request access and a copy of your personal information; to request rectification or erasure; to restrict processing; to data portability; and not to be subject to solely automated decision-making that produces legal or similarly significant effects (with a right to request human review). You may also have the right to object to processing.

    If you are located in the UK and are unhappy with how we have handled your personal information, you can make a complaint directly to us, in addition to your rights under the UK GDPR and the Data Protection Act 2018.

    How to contact us:
    Email: privacy@destinature.ca

    After a complaint, we will acknowledge it within 30 days, investigate without unjustifiable delay, and keep you informed of progress and the outcome. If you are not happy with our final response, you can refer your complaint to the Information Commissioner's Office (ICO), the UK supervisory authority: ico.org.uk/make-a-complaint, Helpline 0303 123 1113, or by post to Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

    If you are located in the EEA or UK, you also have the right to complain to your Member State data protection authority or the UK data protection authority. If in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

    Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw it at any time by contacting us using the details below. This will not affect the lawfulness of processing before withdrawal.

    Opting out of marketing and promotional communications: You can unsubscribe at any time by clicking the unsubscribe link in our marketing emails, replying "STOP" or "UNSUBSCRIBE" to our SMS messages, or by contacting us using the details below. We may still send you service-related messages necessary for the administration of your account or to respond to service requests.

    No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties.

    Cookies and similar technologies: Most web browsers accept cookies by default. You can usually set your browser to remove or reject cookies, though this may affect certain features of our Services. See our Cookie Policy for more information.

    If you have questions or comments about your privacy rights, email us at privacy@destinature.ca.

    12. Controls For Do-Not-Track Features

    Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature you can activate to signal that you do not want your online browsing activities monitored and collected. Because there is currently no uniform technology standard for recognizing and implementing DNT signals, we do not currently respond to DNT browser signals. If a standard is adopted that we must follow, we will inform you in a revised version of this Privacy Notice.

    13. Do United States Residents Have Specific Privacy Rights?

    In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you, correct inaccuracies, get a copy of, or delete your personal information, and to withdraw your consent to our processing of it.

    Categories of Personal Information We Collect

    The table below shows the categories of personal information we have collected in the past twelve (12) months.

    CategoryExamplesCollected
    A. IdentifiersContact details such as name, address, phone number, unique personal identifier, online identifier, IP address, email address, and account nameYES
    B. Personal information as defined in the California Customer Records statuteName, contact information, education, employment, employment history, and financial informationYES
    C. Protected classification characteristics under state or federal lawGender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic dataNO
    D. Commercial informationTransaction information, purchase history, financial details, and payment informationNO
    E. Biometric informationFingerprints and voiceprintsNO
    F. Internet or other similar network activityBrowsing history, search history, online behavior, and interactions with websites, applications, systems, and advertisementsNO
    G. Geolocation dataDevice locationNO
    H. Audio, electronic, sensory, or similar informationImages and audio, video, or call recordings created in connection with our business activitiesNO
    I. Professional or employment-related informationBusiness contact details, job title, work history, and professional qualificationsNO
    J. Education InformationStudent records and directory informationNO
    K. Inferences drawn from collected personal informationInferences drawn to create a profile or summary about an individual's preferences and characteristicsYES
    L. Sensitive personal informationHealth data and contents of email or text messagesYES

    We only collect sensitive personal information as defined by applicable privacy laws, or as permitted by law or with your consent. We do not collect or process sensitive personal information for the purpose of inferring characteristics about you.

    We may also collect other personal information outside these categories through customer support interactions, participation in customer surveys or contests, and facilitation of our Services.

    We retain the collected personal information as needed to provide the Services, specifically:

    • Category A, B, and K: for as long as necessary to provide our services and maintain the business relationship, and for a reasonable period afterward to comply with legal, tax, and accounting obligations.

    Will Your Information Be Shared With Anyone Else?

    We may disclose your personal information with our service providers pursuant to a written contract with each provider. We may also use your personal information for our own business purposes, such as internal research for technological development. This is not considered "selling" your personal information. We have not sold or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months.

    Your Rights

    You have rights under certain US state data protection laws, including the right to know whether we are processing your personal data, to access it, to correct inaccuracies, to request deletion, to obtain a copy of data you previously shared with us, to non-discrimination for exercising your rights, and to opt out of the processing of your personal data for targeted advertising, the sale of personal data, or profiling with legal or similarly significant effects.

    Depending on your state of residence, you may also have the right to access categories of personal data being processed, obtain a list of categories or specific third parties to whom data has been disclosed or sold, review and correct how data has been profiled, limit the use of sensitive personal data, and opt out of the collection of data through voice or facial recognition features.

    How to Exercise Your Rights

    To exercise these rights, you can contact us by submitting a data subject access request, emailing us at privacy@destinature.ca, calling toll-free at 1 877 716-3677, or by referring to the contact details at the bottom of this document. You can also designate an authorized agent to make a request on your behalf, subject to verification.

    Request Verification. Upon receiving your request, we will need to verify your identity. We will only use personal information provided in your request to verify your identity or authority to make the request.

    Appeals. If we decline to take action regarding your request, you may appeal by emailing privacy@destinature.ca. We will inform you in writing of the outcome. If your appeal is denied, you may submit a complaint to your state attorney general.

    California "Shine The Light" Law. California Civil Code Section 1798.83 permits California residents to request, once a year and free of charge, information about categories of personal information we disclosed to third parties for direct marketing purposes in the preceding calendar year. Submit such requests in writing using the contact details below.

    14. Quebec-Specific Provisions

    In accordance with Quebec's Act respecting the protection of personal information in the private sector, Destinature Inc. has designated Milen Yordanov as the person responsible for the protection of personal information. Questions or concerns regarding the handling of personal information under Quebec law may be directed to privacy@destinature.ca.

    Personal information collected through our services may be stored and processed by our service providers, including HighLevel Inc., which may process data outside Quebec, including in the United States. Before transferring personal information outside Quebec, we conduct an assessment to ensure it will receive protection equivalent to that required under Quebec law.

    Chat, messages and calls. Our website chat, our Facebook Messenger replies and our phone line are first answered by an automated assistant. Calls may be recorded and transcribed for quality and to follow up on your request. No decision about you is made by the assistant alone: Milen Yordanov handles every request personally. These services run on HighLevel Inc.; emails are sent through Mailgun, and messages you send us on Facebook are also processed by Meta.

    You may file a complaint with the Commission d'accès à l'information du Québec.

    15. Do We Make Updates To This Notice?

    In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

    The updated version will be indicated by a revised date at the top of this Privacy Notice. If we make material changes, we may notify you by prominently posting a notice or by directly sending you a notification. We encourage you to review this Privacy Notice frequently.

    16. How Can You Contact Us About This Notice?

    If you have questions or comments about this notice, contact our Data Protection Officer by email at privacy@destinature.ca, or by post at:

    Destinature
    Data Protection Officer
    Canada

    17. How Can You Review, Update, or Delete the Data We Collect From You?

    Based on the applicable laws of your country or state of residence, you may have the right to request access to the personal information we collect from you, correct inaccuracies, or delete your personal information, and to withdraw your consent to our processing of it. To make such a request, please submit a data subject access request or contact us at privacy@destinature.ca.